HENNESSY - LES VISITESInfo
The Hennessy house entrusted AIMKO the deployment of its museum as well as the scenography of the visits that she proposes historically in Cognac – France, birthplace of the brand.
Daring by its open model of collaboration, AIMKO has been exploring since 5 years many creative and technological fields. This multi-disciplinarity know-how makes of the agency a complete and demanding partner in the imagination of dynamic and inclusive experiments such as this one.
Designer Benjamin Graindorge, architect Yves Kneusé and scenographer-artistic director Benoit Munoz surrounded by their competences Nathanaël Léonian, producer of these visits and cofounder of AIMKO. To combine the patrimonial with an innovating experiment was the bet of the team , which thus saw itself, entrusting the historical wine storehouses and a building designed twenty years ago by architect JM Wilmotte. Together they did reinvent 2400 m2, reveal the historical wine storehouses, and propose a visit paced into 6 stopovers.
To echo the manufacturing of the spirits, “putting – together” (in the sense of blending) carries all the plastic and architectural intentions of this multi-sensory project.