KRUG CELEBRATION
PR EVENT 2015

Info

 

aimko conceived and produced in Berlin the annual Krug worldwide PR event. This 2 day event offered to 80 ww lifestyle journalists different perspectives on the House and on the recreation of it’s Grande Cuvée.

Journalists experienced a series of workshops with in-house experts (Eric Lebel – cellar master,  Olivier Krug – 6th generation, etc) but also unexpected perspectives such as the participation of renown neuroscientist – Charles Spence and data-visualization installations from the domestic data streamers.

During the evening, the public attended the premiere of Jacky Terrasson’s worldwide tour for Krug, blending his music with the creations of local chef Tim Raue.